The Bachelorette - ABC
“When ABC was ready to debut their brand new bachelorette, they needed a partner to help shape the narrative, direct the live action, and integrate their burgeoning star within a magical, verdant, and blossoming rose garden. Call us hopeless romantics because we couldn’t pass it up.
We “rose” to the occasion by taking ABC’s brief and creating a story representing our bachelorette’s journey to matrimony. She starts in an open landscape representing her singlehood, but dramatically enters the golden gate to a magical garden where her suitors await. As she walks along the road, roses blossom all around her, representing the vast ocean of dates ahead. She enters a mysterious arbor acting as a bridge between past and future to find a secret throne room where she will finally don her crown as the new rose queen, enabling her to choose her one true love.
Visually, we wanted a progression of blooming and full rose growth throughout the spot, an apt metaphor for our bachelorette’s budding romances. What begins as clear skies and an empty landscape evolve into a flourishing gardening, overflowing with love and possibilities."
Created at We Are Royale
Executive Creative Director/ CCO: Brien Holman
Executive Creative Director/ Live Action Director: Jason Cook
Creative Director: Norn Jordan
CG Supervisor: Matt Guzzardo
Comp Supervisor: Tyrone Mackay
Designer: Brandon Lee Smith
CG Artist: Jesse Bafia
Nuke Artists: Jason Heinze, Michael Bogan
